A collection of Tohoku's cutest finds! Great value "photogenic souvenirs"
Souvenirs are an essential part of any trip. Are you someone who often struggles with what to buy? In this edition, ricopan (@panzuki_ol), a popular influencer on Instagram, introduces "photogenic souvenirs" selected by S-PAL Sendai!
With colorful packaging and adorable shapes, these souvenirs are sure to bring a smile to anyone who receives them.
We will focus on products that are individually wrapped and reasonably priced, making them easy to give as gifts.
Souvenirs are an essential part of any trip. Are you someone who often struggles with what to buy? In this edition, ricopan (@panzuki_ol), a popular influencer on Instagram, introduces "photogenic souvenirs" selected by S-PAL Sendai! With colorful packaging and adorable shapes, these souvenirs are sure to bring a smile to anyone who receives them. We will focus on products that are individually wrapped and reasonably priced, making them easy to give as gifts.
Packed with Sendai's "favorites"
Keep an eye on this new generation of souvenirs
Featuring "Sendai Strawberries," which boast the highest production in Tohoku, "sparrow motifs" inspired by the Date family crest and the Sendai Suzume Odori dance, the "Matsushima" landscape—one of Japan's three most scenic views, and "kokeshi dolls" from the famous hot spring resort of Naruko, these souvenirs are sprinkled with Sendai's "favorites" and are full of local charm. In addition to famous confections, be sure to explore these new flavors and brands alongside the local classics!
![Main Building B1F / TARTE TATIN
TARTE TATIN's Sendai Strawberry Sand [6 pieces]](../../assets/images/features/baegift/baegift_01.jpg)
Charmed by the retro packaging Overflowing with the delicious flavor of "Sendai Strawberries"
Is it a strawberry in both look and taste!? Tarte Tatin’s "Sendai Strawberry Sand" catches the eye with its retro-cute packaging. The langue de chat cookies are infused with powdered Sendai Strawberries, and the crunchy texture from the scattered strawberry seeds makes it feel just like the real fruit! With every bite, you can enjoy a satisfying crispness and the sweet aroma spreading from the strawberry chocolate sandwiched inside. You are lucky if you happen to find the rare version with a strawberry engraving! This is a perfect choice for a Sendai souvenir.
![Main Building B1F / TARTE TATIN
TARTE TATIN's Sendai Strawberry Sand [6 pieces]](../../assets/images/features/baegift/baegift_01_2.jpg)
Main Building B1F / TARTE TATIN
TARTE TATIN's Sendai Strawberry Sand [6 pieces] 767 yen (tax included)
- Storage: Room temperature
- Shelf Life: 90 days
- Note: Individually wrapped
![Main Building B1F / Hitachi-ya DAGASHI KITCHEN
Chakko Kobako [14 pieces]](../../assets/images/features/baegift/baegift_02.jpg)
Brimming with bite-sized traditional snacks
A treasure box of "kawaii" sweets
Hitachi-ya is a traditional dagashi (Japanese snack) shop founded in 1934 that stays true to its heritage. Handcrafted with care by skilled artisans, these snacks use ingredients like starch syrup, brown sugar, glutinous rice, and soybean flour without any preservatives. They are known for their simple, gentle flavor.
At Sendai Kokochi Hitachi-ya, you can enjoy Sendai Dagashi that preserves the time-honored methods established by Hitachi-ya while incorporating modern touches. Additionally, while keeping the best qualities of Sendai Dagashi, they are made in a "chakkoi" size that is easy to eat, making them perfect for a quick snack.
(Chakkoi: Sendai dialect for small)
![Main Building B1F / Hitachi-ya DAGASHI KITCHEN
Chakko Kobako [14 pieces]](../../assets/images/features/baegift/baegift_02_2.jpg)
Main Building B1F / Hitachi-ya DAGASHI KITCHEN
Chakko Kobako [14 pieces] 1,100 yen (tax included)
- Storage: Room temperature
- Shelf Life: 25 days
- Note: Individually wrapped
![Main Building B1F / CHUNCHUNDO
'S-PAL Sendai Exclusive Product'
Sendai Suzume Manju Crispy Caramel
[5 pieces]](../../assets/images/features/baegift/baegift_03.jpg)
Featuring the "Sendai" name and convenient individual wrapping
Enjoy the delightful textures of these S-PAL exclusive flavors
Chunchundo was established in 2023. Their signature product, "Suzume Manju," is a doll-shaped cake (ningyo-yaki) inspired by the "sparrow" (suzume) motif, which is deeply familiar to Sendai through the Date family crest and the Sendai Suzume Odori dance. The dough has a chewy texture derived from tapioca flour and comes in three varieties: strained red bean paste, Zunda, and custard cream.
The Crispy Caramel flavor introduced here is an S-PAL Sendai exclusive! The crunchy texture of the cornflakes adds a subtle accent to the mellow, sweet caramel cream, and it is sure to be addictive.
![Main Building B1F / CHUNCHUNDO
'S-PAL Sendai Exclusive Product'
Sendai Suzume Manju Crispy Caramel
[5 pieces]](../../assets/images/features/baegift/baegift_03_2.jpg)
Main Building B1F / CHUNCHUNDO
"S-PAL Sendai Exclusive Product"
Sendai Suzume Manju Crispy Caramel
[5 pieces]
800 yen (tax included)
- Storage: Room temperature
- Shelf Life: Please check at the store
- Note: Individually wrapped
![Main Building B1F /
Morinomebuki TAMAGOYA
Fushigi na Tamago Torokeru Cookies [5 pieces]](../../assets/images/features/baegift/baegift_04.jpg)
A surprise to see! A surprise to eat! Mysterious cookies from an egg specialty shop
A mysterious treat found at an egg specialty shop, "Fushigi na Tamago Torokeru Cookies" look exactly like sliced boiled eggs! Made with a white chocolate base and a banana-flavored yolk, these cookies offer a smooth, melt-in-your-mouth experience with a rich, lingering finish. A wonderful surprise is that they are actually egg-free, making them a safe and delightful choice for those with egg allergies.
With its playful look and the surprise when you take a bite, this treat is "twice as delicious." A little insider tip: they're actually great when chilled, so give it a try!
![Main Building B1F /
Morinomebuki TAMAGOYA
Fushigi na Tamago Torokeru Cookies [5 pieces]](../../assets/images/features/baegift/baegift_04_2.jpg)
Main Building B1F / Morinomebuki TAMAGOYA
Fushigi na Tamago Torokeru Cookies [5 pieces] 999 yen (tax included)
- Storage: Room temperature
- Shelf Life: 60 days from date of manufacture
- Note: Individually wrapped
![East Building 2F / Tohoku Meguri Iro-to-iro
Sendai Moshio Galette [6 pieces]](../../assets/images/features/baegift/baegift_05.jpg)
An irresistible taste you can’t put down
Sea-blue packaged Moshio (seaweed salt) sable
The "Sendai Moshio Galette" is a gift that will surely get you complimented on your excellent taste.
Based on the "Galette Bretonne," a traditional thick-baked sable from the Brittany region of France, it is infused with "Moshio" (seaweed salt) produced using traditional salt-making methods passed down in Shiogama. You’ll likely be captivated by the crunchy texture from the very first bite. The rich butter and savory almond flavors are perfectly balanced with a sharp accent of Moshio, making it truly irresistible. It is highly recommended as a gift for someone special, or even as a treat for yourself.
![East Building 2F / Tohoku Meguri Iro-to-iro
Sendai Moshio Galette [6 pieces]](../../assets/images/features/baegift/baegift_05_2.jpg)
East Building 2F / Tohoku Meguri Iro-to-iro
Sendai Moshio Galette [6 pieces] 1,296 yen (tax included)
- Storage: Room temperature
- Shelf Life: Please check at the store
- Note: Individually wrapped
![East Building 2F / FUKUEI COFFEE
Miyagi Prefecture Local Blend Coffee / Drip Pack Set [Boxed, 6 pieces]](../../assets/images/features/baegift/baegift_06.jpg)
Blended with images of Miyagi's "favorites"
Drip coffee to savor the lingering memories of your trip
The "Miyagi Prefecture Local Blend Coffee Set" features vibrant labels depicting Miyagi's famous landmarks and specialties. Each blend is crafted to match the imagery on its label; for instance, the Lord Date Masamune Blend stands out with its bold bitterness and deep, rich flavor. These sets use rare specialty coffee, which accounts for only 5% of the coffee distributed in Japan. Each bean is roasted to perfection, sealing in its fresh aroma. With six different varieties in one set, it is the perfect gift for any coffee lover.
![East Building 2F / FUKUEI COFFEE
Miyagi Prefecture Local Blend Coffee / Drip Pack Set [Boxed, 6 pieces]](../../assets/images/features/baegift/baegift_06_2.jpg)
East Building 2F / FUKUEI COFFEE
Miyagi Prefecture Local Blend Coffee / Drip Pack Set [Boxed, 6 pieces] 1,296 yen (tax included)
- Storage: Room temperature
- Shelf Life: 13 months from date of manufacture
- Note: Individually wrapped
Gold shines against matte black
A popular local sake from a long-established Miyagi brewery
Based in Kesennuma, Kakuboshi is a distinguished sake brewery that has won numerous awards.
"Mizutoriki Junmai Daiginjo Kuranohana" is a Junmai Daiginjo brewed using Miyagi-grown "Kuranohana" rice. In addition to the standard 1.8L and 720ml bottles, a 300ml mini-size is now available, making it much easier to give as a casual gift. When you take a sip, a gorgeous and fruity aroma unfolds, followed by a crisp, clean finish that is truly captivating. Not too sweet, it pairs beautifully with both Japanese and Western cuisine. It also goes exceptionally well with beef tongue. If you've chosen beef tongue as a Sendai souvenir, you should definitely pick this up to go with it.
A "Local Sake Tasting Vending Machine" where you can try Tohoku's local sake for 100 yen
If you are having trouble choosing a sake, we recommend using the tasting vending machine at the shop entrance to compare drinks and find your favorite flavor. Featuring Fujiharaya's original brand "Junmai Daiginjo Kosai" and others, there is a rotating lineup of five different Tohoku sakes available at all times. The price is an amazing 100 yen! This affordable price is another reason for its popularity.
East Building 2F / Fujiwaraya Michinoku Sake Kiko
Mizutoriki Junmai Daiginjo Kuranohana ［300ml］990 yen (tax included)
- Storage: Room temperature
![Main Building B1F / Kashiwaya
'S-PAL Sendai Exclusive Product' Sendai Buttermilk Cake [3 pieces]](../../assets/images/features/baegift/baegift_08.jpg)
Enveloped in a faint scent of vanilla
S-PAL Sendai exclusive buttermilk cake
The "Sendai Buttermilk Cake" is a rich treat made with a luxurious amount of deep egg yolks and carefully selected ingredients. Its soft, moist, and gentle texture is accompanied by the light aroma of butter and vanilla, creating a pleasant and elegant moment. Captivating a wide range of generations, this sweet comes in sophisticated royal blue packaging, making it ideal for gifts on more formal occasions. A nice feature is that you can choose according to the situation, with options ranging from gift boxes to a casual 3-piece set with a handle. This is a rare item that can only be found at the S-PAL Sendai store.
![Main Building B1F / Kashiwaya
'S-PAL Sendai Exclusive Product' Sendai Buttermilk Cake [3 pieces]](../../assets/images/features/baegift/baegift_08_2.jpg)
Main Building B1F / Kashiwaya
"S-PAL Sendai Exclusive Product" Sendai Buttermilk Cake [3 pieces] 756 yen (tax included)
- Storage: Room temperature
- Shelf Life: Approximately 1 month
- Note: Individually wrapped
Are you a crispy senbei fan? Or a crunchy puff fan?
Yamagata rice cracker cute single-serving packs
The "PARIPARI×SAKUSAKU" series features designs of Miyagi's famous sights and specialties. The Japanese-modern packaging is quite charming, isn't it? The lineup includes bite-sized rice crackers and snacks made of rice puffs infused with chocolate. This time, we are introducing three Miyagi-themed designs out of the nine available varieties. The "Tasty Salt" flavor, featuring Matsushima's Fukuura Bridge, has a refreshing salty taste that feels nostalgic. The Naruko Kokeshi "Plum Shiso" flavor offers the aroma of shiso with a bold plum tartness. The Akiu Great Falls packaged "Sweet Chocolate" has a subtle sweetness that adults will love. Whether by flavor or by packaging, be sure to find your favorite!
Main Building B1F / Yuyuyu-no-Sakatabeika
PARIPARI×SAKUSAKU
Plum Shiso flavor
Tasty Salt flavor
Sweet Chocolate flavor
594 yen each (tax included)
- Storage: Room temperature
- Shelf Life: Please check at the store Check shop location (Main Building)
An office worker whose hobbies are visiting cafés, bakeries, and gourmet spots mainly in Miyagi Prefecture. She shares the charms of Miyagi Prefecture through food on Instagram! She carefully selects shops that "make you want to tell others" and "make you want to visit again," posting them with handwritten text and honest, sincere reviews. Please take a look into the world of Ricopan!
*Prices are current as of May 1, 2025. Prices are subject to change without notice. Please contact the individual stores for the latest information.
