A feast of authentic taste!
Sendai Gyutan All-Stars
"Gyutan" (beef tongue) is an absolute must when it comes to Sendai gourmet. Each piece is expertly seasoned and sliced using traditional artisan techniques. Many visitors surely come to the city looking forward to a classic "Gyutan Set Meal." After savoring such a delicious dish, you’ll naturally want to pick some up as a souvenir. At S-PAL Sendai, you can find everything from those signature set meals to unique Gyutan-inspired delicacies and a wide variety of gift options.
"Gyutan" (beef tongue) is an absolute must when it comes to Sendai gourmet. Each piece is expertly seasoned and sliced using traditional artisan techniques. Many visitors surely come to the city looking forward to a classic "Gyutan Set Meal." After savoring such a delicious dish, you’ll naturally want to pick some up as a souvenir. At S-PAL Sendai, you can find everything from those signature set meals to unique Gyutan-inspired delicacies and a wide variety of gift options.
A taste enriched by history!
The fascinating roots of Sendai Gyutan
The Gyutan Set Meal became a staple through its combination of barley rice, traditional pickles, and oxtail soup. It was Keishiro Sano who first recognized the delicious potential of "tongue" after tasting it in Western cuisine. During a time of food shortages, he devised ways to provide a filling, affordable meal by using highly nutritious barley and the tail portion of the cow. Today, it is beloved as a Sendai Specialty in many forms beyond the traditional set meal.
Professional taste, made easy
Enjoy the iconic Gyutan at home
Wouldn’t it be a dream to enjoy that restaurant-quality Gyutan set meal all over again at home? The secret to grilling it perfectly is simple: just follow the included instructions to the letter. That small step is all it takes to enjoy delicious Gyutan that rivals any specialty shop. Whether for yourself, as a souvenir, or as a thoughtful gift, be sure to check out these ultimate Gyutan selections.
![Main Building B1F / Dateno Gyutan Honpo (Souvenirs)
Salt-seasoned Shintan [120g x 2 packs]
4,860 yen (tax included)](../../assets/images/features/gyutan/gyutan_01_photo.jpg)
Individual portions for "just the right amount" The irresistible tenderness of "Shintan"
The "Shintan" is an exceptionally rare and tender cut known for its succulent, juicy flavor and perfect bite. These popular slices are cut thick (approx. 10mm) and seasoned with just the right amount of salt. Since they are individually wrapped, it is incredibly convenient to thaw only as much as you need, whenever you want!
Main Building B1F /
Dateno Gyutan Honpo (Souvenirs)
Salt-seasoned Shintan [120g x 2 packs] 4,860 yen (tax included)
- Storage: Frozen
- Shelf Life: 270 days from date of manufacture (frozen)
- Other: Individually wrapped
The rare "Fresh Gyutan"
A premium masterpiece unique to KISUKE
While frozen products are the mainstay of the market, this "Fresh Gyutan" stands out as a truly exquisite masterpiece. It is a luxurious selection perfect for special gifts or for those who have already savored many varieties of Gyutan. Another major highlight is the convenience, as it requires no thawing and can be cooked immediately. Enjoy the unique, succulent texture that only fresh, never-frozen Gyutan can offer!
Main Building B1F /
AJINOGYUTAN KISUKE
Fresh Gyutan 1,782 yen per 100g (tax included)
- Storage: Refrigerated
- Shelf Life: Approx. 1 week from date of manufacture
*Complimentary cooler bag included with purchase of Fresh Gyutan
Superior thick-cut quality!
The famous taste everyone knows, now as a souvenir
Gyutan no Rikyu has expanded across Japan, from Tohoku and Hokkaido all the way to Kyushu. As a renowned establishment serving over one million meals annually, their products are guaranteed to be a hit as an "authentic local souvenir!" These premium Gyutan slices are thick, yet have a satisfyingly crisp bite that is easy to chew.
Main Building B1F / Gyutan no Rikyu
Gyutan Kiwami 3,024 yen (tax included)
- Storage: Frozen
- Shelf Life: 180 days from date of manufacture
The classic "Gyutan set meal" and
5 selected Gyutan gourmet delights at S-PAL Sendai
Are you focusing only on the "Gyutan set meal"? At S-PAL Sendai, there are so many other Gyutan gourmet delights beyond the classic set. In addition to being delicious, some menu items feature presentations so beautiful you'll want to take a photo. We have carefully selected five dishes to introduce here. If you usually stick to the standard set meal, why not challenge yourself to try a new way to enjoy Gyutan?
Plump and tender with a melt-in-your-mouth finish
Luxurious Gyutan Roast Beef Bowl
A brand-new way to experience Gyutan as roast beef! These slices melt perfectly in your mouth, so try taking a big, satisfying bite along with the rice. For a change of pace, add the classic and ultimate partner: a soft-boiled "onsen egg." As it coats the meat, the rich flavor of the Gyutan will simply dissolve on your tongue.
Main Building B1F /
Rikyu no wasyokudokoro Matsushima
Gyutan Roast Beef Bowl Set 2,420 yen (tax included)
With Salt-Grilled Gyutan Kiwami 3,366 yen (tax included)
![Main Building B1F / Dateno Gyutan Honpo (Restaurant)
Shintan Set Meal [3 pieces, 6 slices]
3,200 yen (tax included)](../../assets/images/features/gyutan/gyutan2_03_photo.jpg)
Savor the "Shintan"
The perfect harmony of succulent juices and marbled richness
If you want to experience savory juices that overflow with every bite and just the right amount of richness, we highly recommend the "Shintan." While keeping the signature "plump and tender" texture of Gyutan, this soft, premium cut is served in thick, generous slices. The exquisite seasoning is the perfect match for a bowl of barley rice!
Main Building B1F /
Dateno Gyutan Honpo (Restaurant)
Shintan Set Meal [3 pieces, 6 slices]
3,200 yen (tax included)
Gyutan × Sendai Beef × Cheese
The ultimate meat-lover's pasta
This bolognese features a rich sauce of coarsely ground Gyutan simmered with red wine and aromatic vegetables, tossed with perfectly al dente pasta. Enjoy it with the creamy, indulgent texture of Stracciatella cheese! For the ultimate "meat-on-meat" experience, it’s topped with melt-in-your-mouth Sendai Beef roast beef. This is an irresistible dish for any meat lover!
East Building 3F / Rikyu no Italian Cucina
Extra Meat Bolognese with Sendai Beef Roast Beef
1,980 yen (tax included)
No effort spared for the perfect taste
Exquisite special demi-glace sauce!
Our menu features omelet rice dishes inspired by each of the six prefectures in Tohoku! For Miyagi, the star is of course Gyutan. A generous serving of our original demi-glace sauce flows over soft, fluffy eggs. To lock in the savory juices, the Gyutan is first grilled and then slow-simmered for a truly luxurious flavor. Please enjoy every bite!
East Building 3F / Tohoku café & bal Tregion
Gyutan Demi-glace Omelet Rice 1,430 yen (tax included)
How about "Gyutan" like this?
4 selected bento, snacks & appetizers
If you want to enjoy Gyutan on the go or take it home as a gift, these 4 items are for you. Check out our travel-ready bento boxes, shareable boxed sweets, and the famous "Gyutan Chili Oil" seen all over the media. Don't miss the ready-to-eat "Boiled Gyutan" because it is the ultimate partner for your favorite alcoholic beverage!
![Main Building B1F / Dateno Gyutan Honpo (Souvenirs)
Gyutan Senbei [16 packs of 2]
1,800 yen (tax included)](../../assets/images/features/gyutan/gyutan3_01_photo.jpg)
An addictive, crispy thin-bake!
Premium taste without the premium price tag
When you're buying souvenirs for a group, you always have to consider how many are in the box and how easy they are to share. These crispy, thin-baked rice crackers are the perfect solution! They are popular for their savory aroma and rich flavor, made by blending smoked Gyutan directly into the dough before baking. They make a fantastic snack or the perfect pairing for a drink!
Main Building B1F /
Dateno Gyutan Honpo (Souvenirs)
Gyutan Senbei [16 packs of 2] 1,800 yen (tax included)
- Storage: Room temperature
- Shelf Life: 120 days from the date of manufacture
For the alcohol enthusiast on your list
Effortlessly delicious and tender Gyutan
No cooking required for the ultimate convenience! This Gyutan set is a wonderful treat for a slightly luxurious snack. Slow-boiled until perfectly tender, the thick slices have a satisfying texture that releases a burst of savory flavor with every bite. It is a unique experience quite different from beef jerky, so if you love a good drink, you definitely need to check this out!
Main Building B1F / AJINOGYUTAN KISUKE
Otsumami Gyutan 3-piece Set
Special price 1,296 yen (tax included)
Regular price 1,458 yen
- Storage: Room temperature
- Shelf Life: 1.5 years from the date of manufacture (Room temperature)
90% Gyutan?!
A versatile kitchen staple for any dish
This spicy-savory treat features minced Gyutan marinated in a blend of garlic and chili oil. Scoop it onto hot rice, and the rich flavor of the beef combined with the aromatic sesame oil and garlic will instantly whet your appetite! The possibilities are endless: use it as a topping for chilled tofu or somen noodles, or even pair it with cream cheese on crackers. Your culinary creativity is the only limit!
Main Building B1F / Gyutan no Rikyu
Gyutan Chili Oil 864 yen (tax included)
- Storage: Room temperature
- Shelf Life: 365 days from the date of manufacture
*After opening, please store in the refrigerator and consume as soon as possible.
![East Building 2F / Aoba-tei
Gyutan Bento [Salt flavor, 6 pieces]
1,920 yen (tax included)](../../assets/images/features/gyutan/gyutan3_04_photo.jpg)
The ideal souvenir or meal for the road Thick and tender
Gyutan bento with that signature bite
This bento features a simple salt seasoning that lets the natural savory flavor of the Gyutan shine. With its tender, bouncy texture and succulent juices, it is incredibly satisfying. Don't forget its perfect partner, the Nanban Miso-zuke (spicy miso-pickled chili peppers). The set also includes Shiso-maki, a must-try local specialty made of Sendai miso wrapped in green shiso leaves and deep-fried.
East Building 2F / Aoba-tei
Gyutan Bento [Salt flavor, 6 pieces] 1,920 yen (tax included)
- Storage: Room temperature
*Prices are current as of May 1, 2025. Prices are subject to change without notice. Please contact the individual stores for the latest information.
